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| :: Why :: |
||
| …the
business enterprise has only two basic functions: marketing and innovation.
Marketing and innovation produce results; all the rest are costs.
- Peter Drucker, the father of modern management & person who
coined the term “knowledge worker". ..the MFA is the new MBA. |
The business is more
than just the sum of the individual stakeholders. It is also the interrelationship,
the interconnection, the shared purpose, and the shared values that
the various stakeholders of the business co-create and co-evolve together.
- John Mackey, Co-founder & CEO of Whole Foods |
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